Press release: The Life Negroni

Few cocktails have acquired the cult status of the Negroni thanks to its stylish Italian associations, seductive taste and illustrious history. With its flamboyant red hue, aromatic nose and sophisticated palate of exotic botanicals and herbaceous bitters, the Negroni has come to be an icon amongst cocktails. It also represents so much more than a combination of spirits: it is a metaphor for the glamorous life, for surrendering to the love of living.

The Life Negroni is the perfect read for the bon vivant. It offers a unique perspective on the cocktail by delving into its history, dissecting the ingredients (gin, vermouth, bitters, ice and orange), discovering a world of avant-garde art, contemporary design, modernist architecture and Italian fashion, and meeting with its ambassadors and aficionados around the world.

Archive images, original art work, contemporary photographs and first hand interviews with experts and aficionados combine to tell the compelling story of this classic cocktail and what it has come to represent.


This sumptuous 300+ page book begins by taking the reader on an adventurous journey to Florence and Corsica to discover the cocktail’s captivating history that includes a passionate debated about the origin and the threat of a duel. It then presents the Negroni in the present day, noting its influence on style, fashion, and etiquette, on music and art, on cocktail bars and luxury hotels.

Discover craft gin making at Beefeater, Tanqueray, Sipsmith and Sacred and learn from maestro master distillers Desmond Payne and Tom Nichol. Meet the makers of Vermouth di Torino on Piedmont, and go for an exclusive tour of Campari in Milan. Gain invaluable tips on composing the classic Negroni, appreciating gin, understanding the complex world of bitters, storing and serving vermouth, and ordering Punt e Mes Turinese style.

The Life Negroni offers an exclusive insider’s look at some of the world’s chicest and hippest hotels and bars complete with recommendations for old favourites and new classics by maestro mixologists Tony Conigliaro, Salvatore Calabrese, Colin Field, Agostino Perrone, to name a few. And it shares anecdotes from drinks historians Gaz Regan, Jared Brown amongst others.

The authors visits the bars that champion the Negroni including The Connaught, Bulgari, Waldorf Astoria, Ritz, Artesian, Lincoln Centre and Playboy Club. The book meets with Negroni aficionados from Wally Yacht’s Luca Bassani, to fashion designer Mariano Rubinacci, aesthete Stephen Bayley and car designer Chris Bangle.

The Life Negroni presents original art from the avant-garde Futurists Fortunato Depero, Bruno Munari and Franz Marangolo, as well innovative advertising by Adolfo Hohenstein, Leonetto Cappiello, Armando Testa and McCann.  Browse through beautiful vintage photographs of movie stars Sophia Loren, Audrey Hepburn, Cary Grant, Orson Welles, Charlotte Rampling, Claudia Cardinale, Luis Buñuel, Ernest Hemmingway, Eva Green, George Clooney Elizabeth Taylor and Richard Burton.

Leigh & Nargess Banks

Discover the best way to appreciate aperitivo, according to the expert in Milan. Take your very own Negroni Grand Tour. Create your own ultimate Negroni menu – composed from a hand picked selection of spirits by the world’s most esteemed bartenders and mixologists.

Ultimately, The Life Negroni is a book about beauty and glamour, about sprezzatura, silver screen stars, classic cars and ace faces. It is the tale of legends, of luxury bars and urban rooftops. It is a story that spans generations. It is a story of Italy, of la dolce vita, the sweet life, of Futurism, of aperitivo. It is a story of love and duels, fought to preserve the spirit of a cocktail.

The Life Negroni is written and edited by Leigh and Nargess Banks, and is available from The Life Negroni website.